Hercosul
BRF
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Present for over 20 years in the pet food market, the Hercosul Group operates in the development, production and distribution of dry and wet pet food for dogs and cats
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Hercosul owns traditional brands such as Biofresh, Three Dogs, Three Cats, Primocão, Primogato, Apolo and Átila
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With over 80 years of history, BRF is one of the largest food companies in the world
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Its brands portfolio includes traditional and recognized names in Brazil and abroad, such as Sadia, Perdigão, Qualy, Chester, Perdix and Paty
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It operates in the meat (poultry and pork), processed meat, pizza, pasta and frozen vegetables business segments
Transaction rationale
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In line with the "Visão 2030" plan, the transaction strengthens BRF's business generation and diversification in order to meet the growing demands of consumers in this sector, being an effective step towards becoming one of the largest and relevant players in the Brazilian pet food market
Transaction highlights
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BRF Pet now has a presence in all segments of pet food for dogs and cats, combining the Balance and Güd brands with the traditional lines of Hercosul
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Boosts BRF Pet in the specialized distribution channel