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TrendFoods

  • Founded in 2008, the TrendFoods Group is the result of the merger of China in Box and Gendai, two major brands of oriental cuisine

  • It has a network of 143 China in Box units (all franchises) and 49 Gendai restaurants (9 own stores)

Transaction Rationale

  • With the acquisition, Grupo Trigo leverages its portfolio of brands, with a complementary target audience and great delivery and digital channels penetration of China in Box

  • China in Box was founded in 1992 by Robinson Shiba and is the largest Chinese food delivery chain in Latin America

  • Founded in 1992 by Carlos Sadaki, Gendai is the largest Japanese food franchise chain in the country, in addition to being top of mind in its category

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Grupo Trigo

  • Founded in 1999, Grupo Trigo is a Brazilian holding company that controls the Gurumê, Koni Store, LeBonton and Spoleto chains, in addition to having already managed the Domino's chain in Brazil until 2018

  • It has a network of more than 450 restaurants, in addition to a vertical operation with its own pasta and sauce factory and distribution

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